Employer attractiveness more important than ever

Employer Branding at IMA Schelling - becoming a reputable employer with professional development and work-life balance

WHAT DO THE AGE GROUPS

VALUE IN AN EMPLOYER?

WHAT MAKES A GOOD EMPLOYER?

The answer to this question is becoming increasingly important in times of skilled labour shortages. “Employer branding” is the tool for effective recruiting: using marketing strategies, companies develop an attractive company profile, define their own style with attractive benefits – and establish themselves as a top destination for applicants. Various recently conducted surveys come to different conclusions regarding the factors that influence employer attractiveness. While before the pandemic, work-life balance became increasingly highly valued, many employees valued a secure job during the crisis. The results also vary depending on the age of the respondents. However, across all age groups, it’s clear that in addition to salary, company facilities and career opportunities, employees today increasingly care about values such as fairness and trust, opportunities for further training and a good work-life balance.

CONSCIENTIOUS EMPLOYER IMA SCHELLING

This means that companies who ensure their employees are doing well can earn their employees’ loyalty and establish themselves as a strong employer brand – something IMA Schelling has long understood. Its company culture is characterised by teamwork and a friendly atmosphere. The company promotes the individual development of its employees with future-oriented training, outstanding opportunities for career progression and around 80 different further training options.

Furthermore, IMA Schelling offers various work-life benefits, depending on the location. As well as health services such as massages and osteopathy, cooking courses for healthy nutrition and sports classes, employees can also benefit from a company bicycle. E-bikes can be leased via the company for favourable rates, and used on the way to work and in employees’ free time. Daycare near the company and flexible working hours help employees to balance their work and private life.

COMMITMENT TO EMPLOYEE SATISFACTION PAYS OFF

In June 2021, IMA Schelling Germany was awarded the title “BEST PLACE TO LEARN”, a German seal of approval that assesses professional development based on scientific standards. The Lübbecke site was also awarded the “Family-friendly Company” quality seal by the Minden-Lübbecke district. For this award, an expert jury consisting of representatives of the Chamber of Commerce and Industry, the Employers’ Association and the German Trade Union Confederation, evaluates the company’s culture and values. Schwarzach was ranked one of the top 300 employers in Austria with the “TOP Employers 2021” award, which is awarded exclusively on the basis of employee opinion.

So much positive feedback is something to be proud of and shows: when a company proves itself as an attractive employer, it not only gains highly sought-after skilled employees, but also benefits from high employee satisfaction, reduced sick days and lower employee turnover in the long term – a real win, not just for the employer and employees, but for customers too.

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